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Boost your business with Facebook Ads
29 January 2019

Boost your business with Facebook Ads

 

Facebook advertising is not only a great platform for advertising your brand, business, product, services or events but at the same time is the very effective way of earning 100’s and 1000’s of dollars.

Facebook ads can bring in excellent results for your campaign which are according to your expectations and also help in achieving your objective with the campaign.

Whether you want to increase conversions on your website, drive more foot traffic to your store, build awareness for your brand or something else – advertising on Facebook can help you achieve your business goals.

 

Convert Facebook Visitors to Customers

Facebook advertising leads to visitors liking your small business Facebook page and then clicking through to your website. Facebook marketing options allow advertisers to tag website visitors with a cookie in order to target them. The next time your website visitors log in to Facebook, they will be presented with your advertisement.

 

Create a Powerful Facebook Call-to-Action (CTA)

One of the most important parts of growing any business through Facebook ads is to create an effective call-to-action (CTA) which motivates new leads to do something significant.

Unlike most search engine advertisement options, Facebook Ads allows businesses to choose from several calls-to-action including:

  • Boost your posts
  • Promote your page
  • Send people to your website
  • Increase conversions on your website
  • Get installs of your app

 

Create Video Facebook Ads

Facebook Ads that utilize videos and demonstrate brands, products, and services perform better than standard text or image-based ads.

Although professional videos can be created with the help of various services, a quick video created with a mobile device is often times all that is needed to create a buzz around a product or service.

The thought of creating a video can be daunting but the following tips will help you do it with ease:

  • Think visually. Write a general script, but do not forget about motion, background, and animated graphics, which can add a visual impact
  • Get equipped. You can simply use a phone or GoPro and a small lighting kit, and you are all set to rock.
  • Tell a story. Connecting on an emotional level and tapping into the human element.

 

Develop Demand Generation Ads Specific to Social Media

Whenever a person initiates a search, they rely on the search engine to meet a need that they already have. Most of the time, the audience is already ready to purchase or act. And the ad serves as the deal closer. This is referred to as demand fulfillment.

When your business creates Facebook Ads, you are helping people to discover your product and brand through demand generation. Most Facebook users are using the platform to scroll and discover, so the objective of your ad should be to influence your audience. This is your ultimate opportunity to attract your audience and take them one step closer to meeting their need.

Using Facebook ads to promote your products and brand is a cost-effective marketing option for businesses especially small businesses and startups, and as it continues to roll out new features, it gets even easier for brands to connect with customers and measure results.

 

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